The Impact of Market Analysis on Enterprise Risk Management

The Impact of Market Analysis on Enterprise Risk Management" - Walid Hassan Ahmed Al-Jishi's Presentation at Gate Academy's Celebration

Introduction:
Market analysis is a means of obtaining information related to the market's condition, aiming to understand the project's benefits and the risks it faces. This is crucial for making informed decisions. Market analysis is a vital stage that justifies the project's existence, providing a comprehensive evaluation of the market associated with the company's business activities. This includes assessing aspects such as the target market size, potential customer segments, and studying competitors.

The objective of targeted market analysis is to enhance the business position, improve competitiveness, and serve potential or existing customers in the best possible way. Additionally, it allows for efficient sales forecasting, determining the appropriate budget, enhancing product and service quality, improving conversion rates, and enhancing decision-making efficiency while identifying future visions and perspectives.

Risks are among the most challenging factors for enterprises, ranging from containable to severe risks. Market analysis works to minimize these risks, protect the business, and identify strengths, weaknesses, opportunities, and threats. It also helps avoid wasting time, effort, and money on futile operations.

Research Problem:
Market analysis is crucial for projects and enterprises, providing a comprehensive view of the project's status. Its major importance lies in assisting with risk management, as it is considered a mechanism for strategic management. The research problem revolves around understanding the impact of market analysis on enterprise risk management, with the main question being: "What is the impact of market analysis on enterprise risk management?"

This main question leads to several sub-questions such as:
1. What is the definition of the market?
2. What are the types of markets?
3. What are the levels of market analysis?
4. What is the definition of enterprise risk management?
5. What are the strategies for enterprise risk management?
6. What is the impact of market analysis on enterprise risk management?

Significance of the Study:
The study holds significance for business management studies:
1. Scientific Significance: The study enhances the scientific library with new insights into market analysis and its impact on enterprise risk management. This encourages researchers and practitioners to apply these findings in their projects.
2. Practical Significance: The study provides decision-makers, business professionals, and project owners with information on the importance of market analysis and its role in enterprise risk management. This helps them manage their projects systematically.

Study Objectives:
The research aims to clarify the fundamental principles of electronic marketing and its impact on the market share of startups. The specific objectives include:
1. Understanding the nature of the market.
2. Identifying types of markets.
3. Understanding the levels of market analysis.
4. Discussing enterprise risk management.
5. Knowing the strategies for enterprise risk management.
6. Understanding the impact of market analysis on enterprise risk management.

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https://gatetrainingeg.com/ar/master_degree