The Impact of Administrative Creativity on Employee Performance

Abdullah bin Saad bin Mohammed Al-Shahrani presented his research on the Impact of Administrative Creativity on Employee Performance at the Gate Academy celebration:

Introduction

The creative individual is considered a wealth surpassing material wealth, and investing in the development of the human element is considered one of the most successful investment sources. Therefore, organizations have turned their attention to creativity, and this interest is not limited to tools and techniques but includes making actual changes in the orientations and behaviors of employees.

To achieve the element of administrative creativity, a suitable and healthy environment must be provided that embraces creativity and innovators, and a suitable work environment for the development, encouragement, and growth of the human element, which is considered the lifeline of the institution. This is essential in the process of generating new and creative ideas. Thus, organizations strive to create a work environment that focuses on developing creativity, excellence, as well as developing and qualifying individuals by providing and offering material and moral incentives, and encouraging teamwork that urges individuals within work teams to create and produce new innovative ideas. This can only be achieved if a suitable and healthy work environment is available that encourages individuals to showcase their creative abilities and employ them properly to reach unique ideas and solutions.

The study aims to determine the impact of administrative creativity on the performance of employees in private companies since employees are the basis of the development process and the origin of production.

Research Problem

As the best institutions in the present age are those that have the ability to innovate according to prevailing principles, and since achieving the best possible performance is the goal of every profit and non-profit economic company, the main question of the study is: "What is the impact of administrative creativity on employee performance?" From this main question, several sub-questions arise, namely:

What is meant by creativity?

What is the importance of administrative creativity?

What are the components of administrative creativity?

What are the entry points for administrative creativity?

What is meant by job performance?

What are the determinants of performance?

Significance of the Study

Scientific Importance: This study can be considered a source for researchers and scholars who want to learn more about the impact of administrative creativity on employee performance, and this study may serve as a starting point for researchers and those interested in conducting further research in this field.

Practical Importance: The study may reach results that can contribute to providing recommendations and suggestions for company owners and institutions, as well as employees, on how to apply administrative creativity to improve job performance.

Study Objectives

The study aims to determine the impact of administrative creativity on employee performance through achieving several sub-objectives, including:

Defining creativity.

Understanding the importance of administrative creativity.

Identifying the components of administrative creativity.

Understanding the entry points for administrative creativity.

Defining job performance.

Understanding the determinants of performance.

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