The impact of marketing policies on strategic decision-making

nafez Jabarah Ahmed Al-Faqih presented in his research on the impact of marketing policies on strategic decision-making at the Gate Academy celebration. 

Introduction:
Marketing is one of the key and essential activities in the management of any organization. Primary marketing plans and policies are the first plans that an organization should initiate. Under these plans, the rest of the activities can be planned on sound scientific and technical foundations through successful management that achieves the organization's goals.

Marketing is the managerial process responsible for identifying customer needs, anticipating them, and meeting them in a way that generates profit for the organization. Marketing involves planning, pricing, and distributing ideas, products, and services with the aim of gaining returns that achieve individual and institutional goals. Marketing plays a crucial role in the success of business organizations, as marketing activities are the central focus around which other activities revolve within the establishment. It ensures the growth of organizations and determines their future.

In recent years, making strategic decisions has become one of the most important objectives of marketing in all its forms and methods. It rapidly spreads based on the prevailing global free economic climate. Marketing management is considered the main entry point for the success of marketing in its various fields. It involves the practical application of management operations such as planning, organizing, directing, and controlling marketing operations (product, pricing, distribution, promotion) to achieve a positive mutual relationship for both investors or companies and business organizations.

In light of these concepts, the importance of marketing in exchanging benefits, achieving profits, increasing both sales and organizational revenues, and maintaining the level of services provided by the organization at the highest level under appropriate strategic decision-making will be addressed.

Significance of the Study:
The importance of this study lies in understanding the extent of the relationship between various marketing policies and strategic decision-making. The marketing policy adopted by the organization is now considered a key axis for the development and growth of resources. The effectiveness of good marketing is also of fundamental and central importance in the field of strategic decision-making by the organization.

Marketing policies also play a crucial role in strategic decision-making, achieving more productivity, speeding up the progressive pace of the organization, and increasing market share. They contribute to raising the level of development and progress in societies.

Researchers can conduct new research by reviewing the study's results and the recommendations it may reach. This study could serve as a starting point for researchers and interested individuals to conduct more research in this field.

Study Objectives:
This study aims to:

Define the concept of marketing and its evolutionary stages.
Familiarize with various types of marketing policies.
Define the importance and objectives of marketing policies.
Define the concept of decision-making.
Define strategy.
Understand the importance of strategic decision-making for the organization.
Familiarize with the steps of strategic decision-making.

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